Design Thinking Economics

Using economic theory to power applied solutions for real people and real problems.

WHAT IS DESIGN THINKING ECONOMICS?

Economic Theory

Academic research in economic literature forms the basis for real solutions to Deep Wicked Problems where other solutions have failed. Differing with the design thinking framework, the research process replaces the prototyping process—so the organizations using the solutions have confidence in a peer-reviewed process that certifies effectiveness.

+ Design Thinking

Unlike traditional economic theory, Design Thinking Economics does not stop in the abstract. We follow the Theoretic Applied Process: Understand. Research. Apply. The guiding principle: the most useful findings come when empathetically connecting with and understanding real problems that affect real people.

= Applied Insights

Deep Wicked Problems don’t have answers in existing technology. Economic theory and design thinking combine to develop new technologies that are practical, implementable, and beneficial. The final product? Deep, tested tools for hard, important problems. Creative work from hard-working researchers that forms the basis for future innovation. Applied insights that everyone can trust.